Weare Chief

The American Food Pyramid has officially returned, replacing the 2011 MyPlate guidelines — and yes, it’s been flipped upside down, just as South Park once predicted. Even more surprising? Much of the outdated advice we’ve spent decades pushing back against is finally gone. The era of high-carb, low-fat, ultra-processed food guidance appears to be ending, replaced by a refreshingly simple message: eat real food. We couldn’t be happier. For years at Chief, we’ve challenged nutrition dogma that encouraged refined carbohydrates, seed oils, and low-fat products loaded with sugar and additives. Seeing the U.S. government now acknowledge many of those concerns feels like a major turning point — and a win for common sense and modern nutrition science. One of the most significant and long-awaited changes is the recognition of red meat as a healthy, nutrient-dense, and superior source of protein. The new guidelines also support cooking with traditional fats like beef tallow and butter, and enc...

Australia’s most exclusive and luxurious health and longevity hub, Saint Haven, is coming soon to Sydney and I was lucky enough to get a sneak peek! Imagine a space where every detail - from nutrition to strength training to pilates to biohacking and recovery - is combined to help you extend your health span. It’s no hyperbole when I say, it’s not just another gym - it’s the future of fitness, longevity, and anti-ageing. And it really got me thinking about longevity. I’ve always thought living to 100 means nothing without your health. Who cares if you live an extra 20 years if those years are spent in pain, discomfort and lying in bed? Longevity isn’t just about adding years to life; it’s about adding life to years. And besides, the fact is when you’re 30, 40 or 50, you are not too worried about what’s going to happen when you’re 100. You want to feel and perform your best now. Saint Haven is all about combining ancient wisdom with cutting-edge science to help you become fitter and str...

As I head towards the end of pregnancy, I’ve officially started packing the hospital bag, and let’s be honest, it’s a mix of practicality, nourishment, and a few creature comforts that will make labour and recovery feel that little bit more manageable.  There’s a lot of talk online about what to pack (and just as many opinions!), but as a Clinical Nutritionist and mum, I’m all about keeping it simple, attainable, and evidence-based. One of the biggest things women forget to think about when packing? Nutrition, especially during and after labour.  Because here’s the truth: giving birth is like running a marathon. It’s physically demanding, mentally intense, and your body needs quick, reliable fuel to keep going and recover.  When I had Sunny I was totally under prepared, I had no snacks with me, no hydration support ( apart from a water bottle with a straw), I relied on hospital food and we all know how rubbish dried biscuits and white bread is for a labour snack. I sipped...

In high-risk environments, workers are often exposed to airborne hazards that can lead to serious health issues over time. Dust, fumes, bacteria and infectious particles are just a few of the dangers that can compromise respiratory health, especially in industries like construction, healthcare, and agriculture. To mitigate these risks, respiratory protection is essential, and one of the most commonly used forms of protection is the P2 mask. P2 masks are designed to filter out at least 94% of airborne particles, making them a vital tool in protecting workers from inhaling harmful substances. However, while P2 masks are highly effective in many settings, they are not suitable for all environments. In some high-risk jobs, such as asbestos removal or certain types of mining, more advanced respirators are required to ensure complete protection. In this blog, we will explore the role of P2 masks in the workplace, examining the industries where they are most beneficial, as well as the limita...

You may have heard the announcement recently that some companies are using a cattle feed additive called Bovaer in their dairy and beef products in order to help reduce methane emissions. There have been over 60 countries, including here in Australia, who have approved this additive for commercial use. Even though the company who manufacture Bovaer claim that it is safe for animals, consumers and farmers, many people have taken to social media and say that they're going to boycott companies stocking products using this additive. Many farmers and farmer owned companies like Norco have also taken this opportunity to plainly state, they will never use an additive like Bovaer in their products. On one side of the argument, they're saying that the supplement is broken down in the cow's natural digestive processes and fully meaning it won't be present in the beef or dairy products. But on the other side, people are saying there hasn't been enough long term testing to know...

When it comes to boosting your health from the inside out, collagen protein bars are leading the way in 2025. Whether you're aiming for glowing skin, stronger joints, or faster muscle recovery, choosing the right bar can make a world of difference. In this guide, we explore the best options available, especially for those seeking clean protein bars in Australia — and even touch on organic biltong for those who love high-quality, natural snacks! Why Choose Collagen Protein Bars? Collagen is the most abundant protein in your body, supporting your skin, bones, muscles, and tendons. As you age, your collagen production naturally declines, leading to wrinkles, joint discomfort, and slower recovery from exercise. Collagen protein bars are an easy, delicious way to top up your collagen levels on the go, supporting: Firmer, more radiant skin Stronger joints and cartilage Faster muscle repair post-workout Overall gut and bone health Unlike standard protein bars, collagen bars are often eas...