Weare Chief

The American Food Pyramid has officially returned, replacing the 2011 MyPlate guidelines — and yes, it’s been flipped upside down, just as South Park once predicted. Even more surprising? Much of the outdated advice we’ve spent decades pushing back against is finally gone. The era of high-carb, low-fat, ultra-processed food guidance appears to be ending, replaced by a refreshingly simple message: eat real food. We couldn’t be happier. For years at Chief, we’ve challenged nutrition dogma that encouraged refined carbohydrates, seed oils, and low-fat products loaded with sugar and additives. Seeing the U.S. government now acknowledge many of those concerns feels like a major turning point — and a win for common sense and modern nutrition science. One of the most significant and long-awaited changes is the recognition of red meat as a healthy, nutrient-dense, and superior source of protein. The new guidelines also support cooking with traditional fats like beef tallow and butter, and enc...

Australia’s most exclusive and luxurious health and longevity hub, Saint Haven, is coming soon to Sydney and I was lucky enough to get a sneak peek! Imagine a space where every detail - from nutrition to strength training to pilates to biohacking and recovery - is combined to help you extend your health span. It’s no hyperbole when I say, it’s not just another gym - it’s the future of fitness, longevity, and anti-ageing. And it really got me thinking about longevity. I’ve always thought living to 100 means nothing without your health. Who cares if you live an extra 20 years if those years are spent in pain, discomfort and lying in bed? Longevity isn’t just about adding years to life; it’s about adding life to years. And besides, the fact is when you’re 30, 40 or 50, you are not too worried about what’s going to happen when you’re 100. You want to feel and perform your best now. Saint Haven is all about combining ancient wisdom with cutting-edge science to help you become fitter and str...

In today’s fast-paced world, busy athletes are constantly searching for quick, nutritious snacks to fuel their bodies. Beef bars have emerged as one of the best options, offering high-quality protein, essential nutrients, and convenience in one small package. If you're serious about your health and performance, it's time to add beef bars — and even beef biltong — to your snack arsenal. Why Athletes Need Convenient, High-Protein Snacks Athletes burn calories at a rapid rate. Whether you are lifting heavy, running marathons, or smashing HIIT sessions, your body demands regular protein intake to repair muscles and maintain energy levels. Grabbing fast food or sugary protein bars can derail your nutrition goals. That's where healthy beef bars come in — packed with protein, low in sugar, and full of real food goodness. What Are Beef Bars? Beef bars are compact, ready-to-eat snacks made primarily from lean beef. Unlike typical protein bars filled with artificial ingredients, bee...