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What is Bovaer and what is it doing in cattle feed?

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You may have heard the announcement recently that some companies are using a cattle feed additive called Bovaer in their dairy and beef products in order to help reduce methane emissions. There have been over 60 countries, including here in Australia, who have approved this additive for commercial use. Even though the company who manufacture Bovaer claim that it is safe for animals, consumers and farmers, many people have taken to social media and say that they're going to boycott companies stocking products using this additive. Many farmers and farmer owned companies like Norco have also taken this opportunity to plainly state, they will never use an additive like Bovaer in their products. On one side of the argument, they're saying that the supplement is broken down in the cow's natural digestive processes and fully meaning it won't be present in the beef or dairy products. But on the other side, people are saying there hasn't been enough long term testing to know...

Best Collagen Protein Bars for Healthy Skin, Joints, and Muscle Recovery (2025 Guide)

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When it comes to boosting your health from the inside out, collagen protein bars are leading the way in 2025. Whether you're aiming for glowing skin, stronger joints, or faster muscle recovery, choosing the right bar can make a world of difference. In this guide, we explore the best options available, especially for those seeking clean protein bars in Australia — and even touch on organic biltong for those who love high-quality, natural snacks! Why Choose Collagen Protein Bars? Collagen is the most abundant protein in your body, supporting your skin, bones, muscles, and tendons. As you age, your collagen production naturally declines, leading to wrinkles, joint discomfort, and slower recovery from exercise. Collagen protein bars are an easy, delicious way to top up your collagen levels on the go, supporting: Firmer, more radiant skin Stronger joints and cartilage Faster muscle repair post-workout Overall gut and bone health Unlike standard protein bars, collagen bars are often eas...

Healthy Beef Bars: The Ultimate Snack for Busy Athletes!

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In today’s fast-paced world, busy athletes are constantly searching for quick, nutritious snacks to fuel their bodies. Beef bars have emerged as one of the best options, offering high-quality protein, essential nutrients, and convenience in one small package. If you're serious about your health and performance, it's time to add beef bars — and even beef biltong — to your snack arsenal. Why Athletes Need Convenient, High-Protein Snacks Athletes burn calories at a rapid rate. Whether you are lifting heavy, running marathons, or smashing HIIT sessions, your body demands regular protein intake to repair muscles and maintain energy levels. Grabbing fast food or sugary protein bars can derail your nutrition goals. That's where healthy beef bars come in — packed with protein, low in sugar, and full of real food goodness. What Are Beef Bars? Beef bars are compact, ready-to-eat snacks made primarily from lean beef. Unlike typical protein bars filled with artificial ingredients, bee...

The Post-Swim Ritual: Warm Up, Refuel, and Recharge

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Swimming is a fantastic full-body workout, engaging nearly every muscle group while providing a low-impact yet highly effective form of exercise. But what happens after you leave the water is just as crucial as the workout itself. A well-planned post-swim ritual can enhance recovery, improve performance, and protect against injury. Let’s shed light on the science behind warming up after swimming and the importance of refuelling with the proper nutrients. At Chief , we have the best practical tips to recharge your body and mind. Warm Up It might sound counterintuitive, but warming up after a swim is essential. Unlike land-based exercises, swimming keeps the body in a horizontal position, which can affect circulation when you suddenly stop. This is why post-swim shivering is common—even in warm conditions. When you exit the water, your core temperature drops rapidly due to evaporative cooling. So what’s the best thing to do after a swim? Layer Up Immediately! Our favourite solution is t...

Say Goodbye to Low Energy: Discover the Power of Beef Liver Capsules

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Hey there, ladies! Are you constantly feeling foggy, drained, or just plain exhausted? You’re not alone. In fact, 1 in 4 Australian women are low in iron—a staggering statistic that could be the root of your fatigue. According to the Australian Health Survey, 23% of women aren’t getting enough iron from their diets, while The Medical Journal of Australia reports that 22.3% have depleted iron stores. That’s millions of women struggling with energy loss without even realizing why. Why Iron Matters So Much Iron is essential for energy—it helps transport oxygen to your cells, keeping your body alert, active, and vibrant. Without enough of it, your energy tanks, and you’re left dragging yourself through the day. Shockingly, up to 48% of women who seem perfectly fine are actually iron deficient. So if you're feeling off, it might not be "just life"—it could be low iron. The Natural Solution: Beef Liver Capsules Instead of turning to synthetic pills that often cause nausea or co...

No-Tella Chocolate Hazelnut Spread

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This rich and creamy Chocolate Hazelnut Collagen Spread is a nourishing take on a beloved classic. Packed with protein from Chief Dark Choc Collagen , heart-healthy fats from flaxseed oil, and natural sweetness from maple syrup or honey, it’s a wholesome way to satisfy your chocolate cravings. Perfect for spreading on toast, stirring into oats, or enjoying straight from the jar—because who can resist a spoonful of chocolatey goodness? Ingredients: 4 heaped tbsp Chief Dark Choc Collagen Protein ¼ cup cold-pressed flaxseed oil (or melted coconut oil) ¼ cup pure maple syrup (or raw honey for extra sweetness) 2 cups roasted hazelnuts A pinch of sea salt Directions: Add roasted hazelnuts to a high-speed blender or food processor. Blend on high until a smooth, buttery consistency forms, scraping down the sides as needed. This may take 5–10 minutes. Once smooth, add the collagen protein, oil, maple syrup (or honey), and sea salt. Blend again until fully incorporated. If too thick, add extra o...

Boost Your Energy Naturally: The Power of Beef Liver Capsules

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Hey ladies! Feeling drained, foggy, or just plain exhausted? You’re not alone. Research shows that 1 in 4 Australian women struggle with low iron, leaving us battling relentless fatigue. The Hidden Impact of Iron Deficiency According to the Australian Health Survey, 23% of women aren’t getting enough iron from their diets, and 22.3% have depleted iron stores. That’s millions of women silently suffering from low energy without realizing why. In fact, up to 48% of women who feel “fine” are actually iron deficient. Liver capsules can be a simple and effective way to replenish those iron levels naturally.  Why Iron is Essential for Energy Iron is your body’s energy powerhouse, delivering oxygen to your cells to keep you sharp, active, and thriving. When levels drop, so does your energy. If you’re constantly dragging yourself through the day, struggling to stay awake, or just feel “off,” low iron could be the culprit. The Natural Solution: Beef Liver Capsules Unlike synthetic iron supp...