Weare Chief

  W e think it's incredibly important to get to know our farmers, the people who feed us three times per day! While not (yet) one of our beef suppliers,   Jake Wolki   is starting to make waves online, documenting his journey from small business owner to regenerative farmer. We sat down with Jake to hear more about his story. You haven't always been a farmer, what were you doing before and how'd you end up in farming? Before I got into farming I was running my families bicycle shop, Cycle Station, and Cafe Musette. I love retail and sales and was having a great time in these roles! On my health journey I was really getting plagued by allergies and skin rashes. Medical intervention kept intensifying with stronger and more frequent medication and treatment, with less and less effects. I started changing my diet with immediate and great effects - this is what led me to wanting to farm! How has the transition been? What have been the hardest and the best things about it? The ...

In the modern era, our global food system has evolved dramatically. A significant shift has been the universal spread of ultra-processed foods (which is what we started Chief to fight against) and two recent scientific articles shed light on the devastating effects of ultra processed foods. Ultra-processed foods have reshaped eating habits globally over the last 75 years, leading to adverse health outcomes at both individual and societal levels. They encompass a broad range of ready-to-eat products, including packaged snacks, carbonated soft drinks, instant noodles, and ready-made meals. What are Ultra Processed Foods? Despite often being marketed as ‘health products’, these foods are primarily composed of chemically modified substances extracted from foods, along with additives to enhance taste, texture, appearance, and durability, with minimal to no inclusion of whole foods. They are hyper-palatable, high in calories (usually from refined carbohydrates and industrial fats) and low i...

Finding quick and healthy snacks may be a game-changer for those who are dedicated to leading healthy lives. You don't need to go much farther if you're looking for the healthiest protein bars to delight your palate and nourish your body. We searched the market to find a selection of marvels that complement your health objectives. Chief Protein Bars: As the name suggests, Chief Protein Bars from wearechief.com take the lead in our quest for the healthiest protein bars. The bars are made with high-quality ingredients and offer the ideal balance of flavor and health advantages. Nutrient-Rich Goodness: The healthiest protein bars go beyond merely providing protein; they offer a nutrient-rich experience. Chief Protein Bars include vital vitamins, minerals, and antioxidants to promote your general health. Clean Ingredients, Pure Delight: Say goodbye to artificial additives and hello to the goodness of real, wholesome ingredients. Chief Protein Bars make sure you get the nutrition ...